LG Electronics has appointed Mindshare to define and deliver its natural search and digital PR strategy in the UK.
 
Mindshare has kick started the campaign by working with LG and its partner agencies to ensure the new version of the UK website is optimised for search during its design and build phase. This strategy will pave the way for the ongoing natural search campaign to drive quality traffic to the website and drive conversions to sale for this global leader in consumer electronics, home appliances and mobile communications.

Paul Meadows, general manager – brand marketing, at LG said: “We’re excited to be working with Mindshare who have a proven track record in delivering results via integrated search campaigns as part of a wider media strategy.”

Mindshare’s brief includes technical consultancy, technical audits and competitive benchmarking. 2009 plans include ongoing optimisation, as well a tactical campaign to increase online buzz via a targeting digital PR and social media strategy.
 
Carolyn Watt, who heads up the Mindshare SEO division, said: “In the age of media multitasking, our role is to ensure that all natural search and digital PR activity compliments and drives the efficiency of all above and below the line media – from TV, to PPC, display to outdoor. It’s a privilege working with LG whose approach to marketing and branding is so comprehensive.”