Loch Fyne Angles For Even Closer Customer Relationships With Communicator Email Management

Loch Fyne Restaurants, one of the UK’s fastest growing and most successful restaurant companies, has chosen the Communicator® enterprise email-management platform from Communicator Corp (www.communicatorcorp.com) to manage its customer contact data management and email marketing campaigns.

Communicator® will integrate all the postal and online customer contact details captured from diners and manage the whole contact lifecycle for targeted and multi thread email marketing campaigns that build customer loyalty.

In addition to seasonal, local postcode and customer birthday voucher campaigns, Loch Fyne will also use Communicator® to email customers about upcoming events.

Communicator® has already won widespread acclaim for its ability to integrate online customer data from all business processes and channels into a single enterprise-view. The enterprise level system’s “superior relational data-structure” integrates information from all customer touchpoints; enabling users to unlock the full value of that data. With Communicator®, organisations are able to create relevant enterprise-wide email messages such as promotions or newsletters that are tailored to the specific needs of individual recipients.  Organisations can also perform thorough enterprise-level web analytics and behavioural data-modelling.

Kathryn Coury, Marketing Manager of Loch Fyne Restaurants believes that effective email management reinforces deeply held company values noting, “Our success is based on being the best. What sets us apart is our attention to detail and a focus on quality in the service we provide. A key element of this extends beyond our restaurants into maintaining a close relationship with our customers. Communicator Corp helps us both build and maintain these links by keeping up to date details and ensuring our customers stay informed.”

For his part John Readman, Sales Director at Communicator Corp, welcomed Coury’s comments adding, “Loch Fyne is passionate about delivering quality in all aspects of their business. Naturally, therefore, they strive to sustain the closest possible relationships with their customers and need targeted, relevant campaigns that offer real value. With Communicator® driving these campaigns they are certain to achieve the highest number of clicks and opens within their sector. That converts into happy customers and a successful business. We look forward to working closely with them.”