Strategic Hire to Drive International Growth and Help Meet Market Demand for Integrated Online Marketing Solution

EMERYVILLE, CA and LONDON, U.K. – January 13, 2010 – Lyris, Inc. today announced the appointment of Michael Weston as vice president of sales for the U.K. and Europe. Based in London, Weston will be responsible for expanding international sales to meet the growing demand for Lyris HQ, the company’s flagship integrated online marketing suite.

Weston, who has over 12 years’ experience in the online marketing space, joins Lyris from wunderloop, where he was responsible for increasing international sales for the company’s integrated online targeting services. Previously, he held the position of managing director at Silverpop EMEA, a position he held for nearly four years following Silverpop’s acquisition of Digital Oxygen, a digital marketing agency founded by Weston in 2003.

“There is a growing market demand in Europe for an online marketing solution that integrates email marketing with proven channels, such as Web, social and mobile,” said Brian Bailard, senior vice president of global sales, Lyris. “The expertise of our U.K. team, in conjunction with Weston’s strong experience, is a powerful combination that will help us achieve continued international success.”

“Lyris’s UK team has terrific, deep domain expertise that has produced successful, full-service engagements with leading brands, such as the British Museum and Matches.com,” said Weston.  “I am excited to bring my experience helping marketers adapt to the ever-changing media landscape and growing influence of online channels to Lyris so that organisations can benefit from the fundamental transformations that are shaping the future of marketing.” 

Lyris has already made aggressive moves in international markets following its acquisition of long-time partner Facultas, a full-service email marketing agency based in the U.K.  The company also extended its collaboration with BCM Partnership and Cogent Online in Australia, and Intaface Marketing in Latin America.  More than 800 customers worldwide are using Lyris HQ to improve marketing ROI, enhance customer engagement, and gain a competitive advantage.

For sales enquiries for the U.K. office, please call 020 7630 2960, or visit: http://www.lyris.com/contact/uk/.