Helps Email Marketers Move to a More Efficient Online Marketing Platform – Saving Time, Money, and the Marketing Environment 

LONDON, UK – August 26, 2009 – Lyris, Inc., the online marketing expert, today announced “Cash for Email Clunkers,” a new global programme offering marketers in the U.K. a risk-free way to upgrade their outdated or inefficient email marketing tool to the Lyris HQ online marketing solution. At zero cost for up to the first three months, email marketers can trade in their existing “clunker” (or “old banger”) email marketing tool and immediately experience the power of Lyris HQ. Lyris HQ, which integrates email marketing with other powerful digital marketing technologies, allows marketers to effectively create, test, measure and refine email campaigns – all from one central solution.

Out With Old Email Marketing, In With the New
Effective immediately, the first 250 companies who send in their last three months of invoices from an existing email marketing solution provider, together valued at least £2,000, will receive a credit for the value of those invoices towards a year-long subscription to Lyris HQ. Lyris will apply this credit to the first three months of service, enabling new customers to receive up to three months of Lyris HQ, totally free.
 
“Companies no longer need to accept the status quo with legacy email marketing tools,” said Luis Rivera, CEO, Lyris. “The Lyris ‘Cash for Email Clunkers’ programme offers email marketers a low-risk, low-cost and easy way to take their digital marketing to the next level. With Lyris HQ, marketers can reap the benefits of a modern email marketing solution and immediately start achieving greater campaign success.”

Just as the recent British Government initiative “Cash for Old Bangers” (Government Scrappage Scheme) encouraged thousands of people to take outdated cars off the road and trade them in for more efficient models, Lyris is empowering email marketers to take their “clunker” email marketing tools out of commission in favour of a comprehensive email marketing solution. This programme has the potential to significantly enhance the overall marketing environment by improving the quality and relevance of email marketing communications.

Terms and Conditions
The offer, which is effective immediately, will be valid for new customers signing up for Lyris HQ on or before September 30, 2009. Offer available in the U.K. and North America only.

The value of this offer not to exceed the total value of the Lyris HQ service during the first three-month period. The standard terms and conditions of the Lyris HQ service agreement will apply. For more information on how to dispose of your “clunker” (or “old banger”) and start transforming your online marketing programme, please visit: http://www.lyris.com/cashforemailclunkers.

To view a video and more information on Lyris’ “Cash for Email Clunkers” programme, please visit:   http://bit.ly/QFMCd or http://pitch.pe/23316.