As a recognised industry leader, Sigma Systems (www.sigma-systems.com) has been enlisted by Cable Congress and TM Forum to examine interactive advertising, its ability to influence consumer buying decisions as well as capture new sources of revenue for service providers around the world, at this week’s Cable Congress conference in Madrid.
   
What:   
Tim Spencer, President and COO, addresses interactive advertising in partnership with advertising, financial and cable experts from both sides of the Atlantic, including executives from TM Forum, Sea Change, Broadband Consulting Partners, Liberty Global and EuroCableLabs.  The panel is being moderated by Martin Creaner, President and Chief Technology Officer, TM Forum.  The presentation will cover:
-Opportunities and challenges for interactive advertising;
-Digital TV’s potential to change the traditional advertising model;
-Intelligent and targeted ways of reaching audiences to influence buying decisions;
-New sources of revenue that interactive TV advertising presents for service providers around the world;
-Differences and similarities between the US and European interactive advertising markets; and,
-The opportunity for interactive advertising in Europe and a discussion as to whether this geographic area will embrace this new business opportunity, and if so, how.

Who:
Tim Spencer, co-founder of Sigma Systems, has over 20 years experience in telecommunications software design and development.  As President and COO, he is responsible for leveraging the existing product and customer base while driving new growth strategies in the communications software market.  In his previous role as Sigma’s Chief Technology Officer, Mr. Spencer helped turn the company’s early technology vision into reality and along the way transformed Sigma into the leading provider of OSS IP service fulfilment products and services.  Prior to joining Sigma, Mr. Spencer held various senior positions with Bell Canada.  He was Director of Software Engineering for advanced services at Bell Mobility, where he was responsible for the design and development of real-time OSS solutions such as message processing, service activation and fulfilment, inventory and network management. Mr. Spencer also led several international OSS consulting projects for Bell Canada International in Central and Latin America.  He holds a Bachelor of Science degree in computer science and software design from DeVry University.

When:   
April 25, 2008 at 12:00 PM CET

Where:   
Cable Congress 2008 (formerly ECCA Congress) IFEMA Conference Centre Madrid, Spain

Other Conference Initiatives

At booth 17, Sigma will be exhibiting its “all play” solution for residential triple and quadruple play, which includes support for voice, video, data and complementary mobile services.  In addition, the company will be exhibiting its Sigma Commercial Hosted Voice Service Package, which provides a robust OSS service management solution for commercial voice services, including call and hunt groups and e-bonding for interconnect service management.  It also includes the Sigma MyOffice Voice Manager as a company administrator web portal to add/drop employees and assign/manage services and the Sigma SIP Device Manager to manage the configuration and assignment of device profiles for SIP-enabled CPE devices. 

Media and Analyst Briefings

Sigma executives are available for one-to-one media and analyst briefings at the event.  Please contact Christine Payne, Artur Kwiatkowski or Elvis Moyo for more information or to schedule a meeting.

Cable Congress 2008 takes place April 23-25, 2008 in Madrid, Spain.  Additional information is available from the Cable Congress web site at http://www.cablecongress.com/index.html.