metaTXT, the World's First Mobile Search Engine Optimisation Standard Launched at Mobile Asia Congress

19th November 2008, Macau: Today ten of the most innovative mobile companies are partnering to drive the metaTXT standard. metaTXT is the world's first mobile search engine optimisation (SEO) standard. metaTXT will enable search engines to index mobile sites at ease regardless of their technology domains whether they are m.name.com, wap.name.com, name.com/mobile or a .mobi.
 
The metaTXT standard is a pioneering enhancement for mobile search by allowing all mobile sites to be discovered regardless of URL, giving brands better and more consistent mobile internet awareness.  The group has a strong Asian presence, working with Asian search engine www.MCN-inc.com to leverage its mobile capabilities to its 15 million users. 
 
Leading mobile advertising providers and search engines including Abphone, Bango, JumpTap, Taptu, MCN, Medio Systems, Mobivity, Mobilytics, Nubiq, RingRing Media and founder visibility mobile are working group partners.
 
Already one thousand mobile sites are using metaTXT when the standard is deployed by the working group - reach will be near 200 million.

Mícheál Ó Foghlú, Chairman of the metaTXT working group, said, "There remains some hesitation in the market about one Web and the mobile Internet. We are carving out ways where we can all work together to achieve excellence for the Mobile Web – driven by an open standard.  The independence we offer as one of Ireland's leading ICT research centres is such to ensure that all major brands and search engines have given metaTXT a warm welcome."

metaTXT (www.metatxt.org) is a free standard - available for anyone. The simple step by step tool for the service is available at http://www.metatxt.org/Whitepaper_On_MetaTXT.pdf   or more information is available on the blog www.mobileseonews.com

Gartner predicts that mobile search will be worth USD 12 million by 2013, demonstrating the enormous potential of the mobile SEO ecosystem.
 
"Mobile websites are currently not being effectively interrogated by conventional search engines," said Paul Savage, CEO of Visibility Mobile. "This is leaving brands incredibly frustrated and is restricting the vast range of commercial opportunities that both mobile advertising and the mobile web as a whole can deliver." 

"We are very excited about the launch of this service as it will be a unique opportunity for Zinadoo customers to promote their own mobile web presence," said Hélène Haughney, CEO of Nubiq. "Zinadoo customers will now not only receive a fully customised mobile website, but also a professional SEO service that will improve their search rankings and site visits."