MOBILE WORLD CONGRESS, BARCELONA, Spain – February 15, 2010: Business Logic Systems, a specialist in real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators, has launched InTelestage V.8, the latest version of the company's suite of modular solutions. With increased speed and data functionality as well as improved usability InTelestage V.8 makes it easier than ever before for operators to activate the base, stimulate top-ups and extend subscriber lifetime value with two-way automated campaigns. InTelestage V.8 is available to new and existing customers immediately.

The Real-Time Prepaid Marketing Engine, which lies at the heart of all InTelestage solutions, features the most significant upgrades, with 30% faster overall loading speeds and additional real-time data loading capability.  By reducing the latency when loading data, operators can deliver more timely campaigns and improve the overall subscriber experience.   The latest capability also includes new aggregates for on-net and off-net service usage and the availability of new value added services data marts to accommodate GPRS and RBT data in real-time.

"With three billion prepaid subscribers generating nearly $250 billion in revenue, mobile operators all over the world are realising the importance of driving revenue from the prepaid base," comments Tim Yates, Chief Executive Officer, Business Logic Systems.  "Feedback from our customers confirmed that in order to tap into and capitalise on the growing prepaid market, operators need tools that make it quick and easy to respond to subscriber behaviours.  InTelestage V.8 was developed to enhance this aspect of our capability."

Yates continues: "Prepaid subscribers are notoriously fickle and the barriers to exit are low, making it essential for mobile operators to be able to communicate with them in real-time.  With InTelestage V.8 operators can engage in an automated, but personal two-way communication with subscribers without the need for additional marketing resources. This allows them to enhance the subscriber experience and reduce the total marketing cost per subscriber."

Developments of the GUI mean that InTelestage Marketing Manager and InTelestage Reward Manager are now even easier to use and marketing teams can now do more directly from the desktop and without IT involvement. Updates to the InTelestage Profiler GUI make the module much easier to use and enhanced profiling capabilities allow for more sophisticated subscriber targeting. 

Business Logic Systems' InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Management, Real-time Campaign Management, Campaign Lifecycle Management, Lucky Draw and Revenue Optimiser.