Leading operators implement Mobixell Seamless Access to enhance mobile experience for their combined base of 241 million subscribers

SAN JOSE, CALIFORNIA – 12 September, 2012 – Mobixell Networks, the world’s leading independent provider of mobile video optimization, Web acceleration and related solutions, announced today that it is in the process of deploying its Seamless Access multi-service platform for two leading Tier-1 mobile operators in Europe.

Mobixell is implementing its video optimization and Web acceleration technology in the mobile core network at 28 different sites for the two international operators. They chose Seamless Access as their mobile data traffic management solution to better manage network resources while enhancing browsing and video performance. This is a critical component in ensuring that their subscribers receive the best available customer experience. Both multi-million dollar deployments will serve a combined mobile subscriber base of 241 million.

The new Mobixell customers are taking advantage of the industry-leading Web acceleration and video optimization technologies in Seamless Access. In addition to the current deployments, these operators are also implementing Mobixell Smooth DBRA™ technology and trialing Mobixell Customer Engagement Tools, a set of clientless browsing tools, so that they can offer personalized services and build better relationships with subscribers.

Mobixell Smooth DBRA is an advanced video optimization technology that constantly fine tunes video bitrate precisely to the level that is needed to match available network bandwidth. This ‘fine tuning’ creates a smooth viewing experience with the highest possible performance and quality and ensures that video is optimized only when needed. Smooth DBRA is also the first dynamic video optimization solution that supports the MP4 format, which is the most common video format on mobile devices.

“These deployments highlight the importance that European mobile operators place on data and video optimization in an increasingly competitive market,” said Noam Green, Mobixell VP Marketing. “Video optimization and traffic management have become a priority for large operators who need to compete without eroding profits. The power of Mobixell Seamless Access, as well as our understanding of the evolving nature of optimization, means that more and more operators are looking to Mobixell to help them to exploit the growing mobile data traffic storm.”