Mobrio’s ugc.tv platform powers Virgin Mobile’s Road to V site for the second year

Mobrio, the user-generated content services company, has for the second year running, concluded a deal to power Virgin Mobile’s Road to V with Sony Ericsson web site (www.roadtov.com) with its state-of-the-art ugc.tv user-generated content software platform.   

Virgin Mobile’s Road to V has again captured the imagination of aspiring bands throughout the country.  Over 2,200 have registered on the site since it opened its doors on 29th February 2008.

Denise White, Technical Project Manager at Virgin Media, commented “The Road to V site has undergone a major face-lift this year, which would have been near impossible to complete if it wasn’t for the stable and growing base of UGC features available within the Mobrio ugc.tv platform.  Our developers were able to easily migrate the registration, band profile and multimedia upload facilities into the new 2008 site and we were able to benefit from the enhancements made to the moderation interface.  Mobrio continues to provide us with a powerful and flexible platform that adapts well to our ever-changing business requirements, making it key to the success of Road to V.”

“We are thrilled that Virgin Media has again selected our ugc.tv software platform to power its Road to V site.” remarked Julian Swallow, CEO of Mobrio.  “ugc.tv is continually enhanced to ensure it meets the changing requirements of our customers.  Our long-term development roadmap for ugc.tv also ensures that all the latest features in the user-generated content field make it into the platform.” added Swallow. 

Mobrio will be demonstrating the latest version of its ugc.tv software platform on stand number E571 at InternetWorld, which takes place at Earls Court 2 in London on 29 April to 1 May 2008.  Visit www.internetworld.co.uk for full information.