Motorola Introduces New Phones

Motorola Inc., plagued by sluggish sales and in need of hit products to spark a turnaround, announced nine new cell phone handsets today, available this quarter. Most prominent among them is a luxury version of the Razr2, the latest successor to the once top-selling Razr model of cellphones; the new device, retailing at $250 to $300, is touted as a potential holiday gift with gold-plated accents, snakeskin texture, ultra-slim design and storage of up to 1,000 songs, among other features. Pimptastic.Motorola also introduced seven new W-series phones - the W156, W160, W175, W180, W206, W213, and W377 (hooray for undescriptive model numbers). As far as new features go, the W160, W180, W213 and W377 have an FM radio function, which requires headphones, while all except the W377 contain Motorola's proprietary CrystalTalk technology, which automatically adjusts audio for clear calls in noisy environments. "These devices are designed for consumers who are purchasing their first mobile phone, for those who simply want to talk and message on an easy-to-use phone or for those who are looking to upgrade a basic phone," said Stu Reed, president of Motorola Mobile Devices. Read full story...

 


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