Social networking “overload” – one of the major headaches faced by the likes of the Facebook, LinkedIn and Twitter information society – is reaching critical levels. But today at the Mobile World Congress in Barcelona, it looks like Movius Interactive Corporation has cracked the problem.

Movius, one of the world’s leading messaging companies with a heritage going back to the early days of paging systems, chose Barcelona to display its new, yet to be formally titled “Anything In, Anything Out” platform. This will not only allow the sender to control how he or she sends a message but, for the first time, lets the receiver choose how, when and how often they receive it.
 
“It’s true to say that social networking has transformed the way people communicate and is changing our lives every day,” said Movius CTO John Boden.

“But it is also creating its own challenges, and we are actually seeing some people cutting down on their social networking because they are just getting overloaded. What we are showing for the first time here in Barcelona is that we can put people back in control of their communications.”

Movius also used the show to unveil several new innovative applications, including the worldwide launch of Flex Number Service – another overload saver that saves people wishing to keep their private lives separate from their business communications, from having to carry two devices. The service therefore offers a discrete secondary line on a single handset.

The Barcelona event – the biggest on the planet in telecommunications – came for Movius on the back of a highly successful 2009.

“We have just completed an exceptional year,” said CEO Oscar Rodriguez. “Despite the tough economic environment, we had a profitable 2009 and continued to see an increase in our customer count, due in large part to the interest and adoption of our mobile messaging and communications applications.”