Reveals performance analysis of voice-enabled mobile search services from search giants Google, Yahoo! & ChaCha
London - June 26, 2009 - MSearchGroove, the leading source of analysis and commentary on mobile search, mobile advertising and social media, will deliver a
mobile search masterclass on June 30th in London. This course is delivered as part of The City University London’s Masterclass series, a collaboration between the
giCentre and the
Centre for Interactive Systems Research at the University and is endorsed by
The Mobile Data Association. This will be the second successive year the will be held following tremendous feedback from previous attendees.
MSearchGroove joins an impressive roster of industry authorities from companies including AmbieSense Ltd., a provider of ambient search services; Microsoft Research (Cambridge); g8wave Ltd., a mobile marketing company; and Mobile Commerce Ltd., a provider of location-based services and “enablement” technologies which provides deep insight into the search queries and subsequent results passed through the operator portals in the U.K.
During a series of expert led interactive sessions and presentations, the event will provide attendees with insight into a range of topics and market developments, including mobile search statistics and surveys; key trends and developments; location services and search; user interfaces and usability; and the range of content and advertising monetization models involving mobile search.
During the masterclass, Peggy Anne Salz, MSearchGroove Founder and Chief Analyst, will present an in-depth view of the mobile search landscape and the 10+ categories of mobile search gaining significant traction including multimodal (voice/visual); mobile vertical search (music/games); and social search, a people-powered search approach that effectively infuses human preferences and human judgments into computer algorithms to pinpoint relevant information and better answers.
Salz will also reveal the preliminary findings of Pump up the Volume: An Assessment of Voice-Enabled Web Search on the iPhone, a performance analysis of voice-enabled mobile search services slated for publication in July by MSearchGroove. As the first collaboration between Salz and Peggy Albright, the study’s lead analyst and principal author, the research is based on interviews with 18 queries representatives of six typical mobile search categories (Navigational, Directions, Information Local, Information General, Social, and Long-Tail).
Initial insights from the report include that ChaCha, the fastest growing SMS mobile search service in the industry, "proved superior" to two other voice-enabled search options for the iPhone: the Google Mobile App with Voice and Vlingo for iPhone, a voice enabled application that allows users to direct their spoken queries to Google or Yahoo!
