First podcast available from August 28th: Talks Blyk, Spinvox and calls Platform Players showdown

London, UK – August 27, 2009 - MSearchGroove, the leading source of analysis and commentary on mobile search, mobile advertising and social media, today announces the launch of the Mobile Groove podcast series.  The series, available from Friday, August 28th, will showcase industry commentary and insights of the top market news in the mobile industry.

MSearchGroove logoMobile Groove by MSearchGroove is designed to provide valuable insight to companies seeking ways to monetise their digital assets, drive mobile advertising revenues and connect with empowered consumers.  Episodes will offer no-holds-barred commentary on the companies and trends that matter most from series co-host Inmaculada Martinez, a leading digital media strategist and advisor to venture capitalists.  A long-time innovator, Martinez has been referred to as a “free radical” by Red Herring and Fast Company.

The podcast, produced and hosted by Peggy Anne Salz, MSearchGroove Founder and Chief Analyst, will air on the last Friday of every month and consist of three thought-provoking segments: The Big Picture, a wrap of the month's news and views; Street Groove, an informed discussion of the companies and technologies sure to rock the mobile space; and The Radar, a roundup of talk on the street and what is highest on investors' radars.

Providing short, digestible and insightful commentary, the first podcast will provide insight on industry hot topics including the rise and fall of ad-funded MVNO Blyk, the controversy surrounding voice-to-text provider Spinvox and an in-depth look at the key platform players of the moment.

Working with Tego Interactive, an experienced team of professionals helping to build businesses through converged Web and mobile solutions, the first podcast will go live on Friday, and will be accessible via the MSearchGroove web site home page. In September Mobile Groove will also be available for download via a dedicated iTunes channel.

“I am delighted to be working with MSearchGroove,” said Martinez, Principal at Stradbroke Advisors.  “Through this podcast we aim to provide in-depth analysis and access to the stories and companies that truly matter in a straightforward and informative editorial style, ensuring people get the real gist of what’s key in mobile worldwide.”

 “This is an incredibly exciting time at MSearchGroove, and this announcement represents part of a new-look and focus, with several upcoming announcements planned in the coming weeks,” said Salz.  “Inma brings unrivalled experience and insight to the Mobile Groove podcast series. Having seen the industry from from the vantage point of both a mobile entrepreneur and an investor, she has a unique ability to pinpoint the industry’s dynamics and get the inside track on what's hot and what’s not.”