London, UK – Wednesday 23rd July - Truphone has phased in important new service improvements that ensure its customers need never run out of credit again. The improvements are fourfold:

- customers can now easily top-up [refill their credit] while on the move, via either handset screen-optimised web pages or an automated telephone top-up service;
- customers may set their account to 'auto top-up' [screenshot], in which case their credit is automatically refilled when credit has fallen to a specified level;
- Truphone now sends 'low balance' SMS alerts to customers as their credit starts to exhaust;
payments may also now be made via a wider variety of credit and debit cards.

The top-up improvements benefit all Truphone customers, including users of Truphone for the Apple® iPhone™. Designed to provide low-priced international calls for iPhone users, Truphone hit Apple’s new App Store on July 11th and was the first internet telephony application available for the iPhone.

"We've fully addressed the issues of topping-up credit while on the move, because running out is one of the most irritating things for any mobile phone user," said Gavin Miller, Truphone's director of customer services.
"We listened to a range of suggestions from our customers, and we've acted on all of them. No-one ever needs to find themselves unable to use Truphone."