New book 'Social Media Marketing' starts a conversation about social media monetisation, unveiled at Mobile World Congress

17 February 2009 - MWC in Barcelona - During the Mobile World Congress conference, authors of the new book "Social Media Marketing" will be on hand to discuss a whole new conversation their book starts about monetising web and mobile arenas for a 2.0 world.

The book was co-authored by Ajit Jaokar of Futuretext, Jouko Ahvenainen of Xtract, Brian Jacobs of BJ&A and Alan Moore of SMLXL.

It considers communications using social media forms – including web and mobile telecommunication sources. At a point when social media business models are still looking for their strategies, ecosystems, revenue models and funding structures, there are many questions left open. The book discusses the importance of data and analytics both in helping to monetise these cutting-edge forms of media, and in improving the marketing strategies available to their owners.

"In adapting to a 2.0 world, marketers wishing to communicate with customers or potential customers via social media need to adopt a new set of skills and techniques to be effective," said co-author Ajit Jaokar.

Co-author Jouko Ahvenainen added: "The need for dialogue and for engagement is paramount - as is the need to respect the privacy of the customer. This book discusses solutions that allow marketers to target and measure their activities within social media from four perspectives - social networking, telecoms and mobile, media and privacy."

Antti Öhrling, co-founder of Blyk and chairman of Contra Advertising, says in his foreword: ''This is a must-read book for anyone in marketing who wants to be on top of their game now and in the future."

The book is now available for purchase at www.socialmediamarketing.futuretext.com and will soon be on Amazon.com and Amazon.co.uk.