New, bundled packs of functionality make it quick and simple to tailor Mobile Internet sites to every market sector

1 April 2008: Today at CTIA, Wapple is launching a totally new version of its web-based site builder tool that breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites. This latest version of the award–winning platform, Wapple Canvas™ Zest makes it easier than ever to get a mobile site up and running. And with the addition of the new market and application specific expansion packs, companies can quickly and easily add all of the functionality they need to make their sites a success. The new Wapple Expansion Packs range from Content Stores and News sites to classified ads and mobile advertising.

“Mobile Internet usage is reaching a real tipping point but many businesses are still in the dark, feeling technically or financially alienated from it. Others don’t understand the potential benefits or think it is unimportant, expecting newer phones to simply visit their PC website,” says Anne Thomas, co-founder and Business Development Director at Wapple. “Wapple’s service removes all barriers to entry. Sites built using Wapple Canvas™ are mobile friendly by default with exciting features that allow the business to interact with customers and partners whilst they are away from a web-connected PC.  No technical knowledge is needed to design highly creative and individual looking sites using Canvas and with the new expansion packs users also get tailor-made features and functionality designed for different market sectors.” 

Wapple is opening up the Mobile Internet to every business worldwide. Small businesses can take advantage of the Business Starter Expansion pack, which is automatically included in every Wapple Canvas licence. This provides the key functionality required to get a simple but professional-looking site up and running within moments.  Users then have a range of Expansion Packs to choose from that are designed to provide the specific features and controls for different vertical markets and applications.  Wapple also offer full and unique solutions for mobile publishers, mobile marketing and mobile commerce. 

Mobile websites created with Wapple Canvas™ can be accessed from virtually any device on any network and from any country. This is down to Wapple’s advanced Device Profiler system, which is able to reconfigure mobile sites built on its platform to fit perfectly on every single mobile device and browser without compromising the user experience.  Without the Wapple Device Profiler, it would be impossible to deliver optimised mobile internet sites to over 5,000 different handsets. Wapple also makes sure new devices are supported as they are launched.

Wapple Canvas™, the first and most comprehensive mobile publishing platform includes full CMS and hosting and is integrated with a number of mobile billing solutions, including PayForIt, MIGPay, MXTelecom, 2Ergo and the Bango platform.

Wapple Canvas Business Starter Pack costs from only £15 per month or can be totally ad-funded with the inclusion of relevant, targeted third-party banner ads that Wapple delivers through mobile advertising companies like AdMob, Google and Millennial Media.

Wapple will be demonstrating this new version of Canvas at CTIA’s M-tertainment Pavilion and is also unveiling its new corporate logo and a brand new website – www.wapple.net.