London, 20 November, 2012 - PageOne Communications, the UK’s leading provider of mobile messaging solutions to the public and enterprise sectors, today announced Barking, Havering and Redbridge University Hospitals NHS Trust (BHRUT) has rolled-out its Responder Smartphone App for BlackBerry, as part of a major upgrade of its emergency response facilities.

Serving a population of around 700,000, BHRUT is one of the largest acute hospital trusts in England and operates across two main sites at Queen’s and King George hospitals. Utilising PageOne’s Responder App for BlackBerry handsets, Directors and Managers no longer have to carry around two devices and are assigned to SmartGroups based on the emergencies to which they are qualified to respond. Once a message is initiated, the administrative staff at BHRUT can see at a glance whether the message has been delivered, read, how the message recipient has responded and their location.

“Implementing PageOne’s Responder App has really simplified our day-to-day administration,” says David Bays, BHRUT’s Emergency Planning Officer. “A rapid and reliable communications capability plays a vital role in the smooth running of an NHS Trust and with the greater intelligence provided by the Responder App, our support staff can make rapid, informed decisions on the mobilisation and coordination of staff and resources.”

Fully integrated into PageOne’s cloud-based messaging solution, or existing command and control systems, the Responder Smartphone App for BlackBerry as well as iPhone and Android devices, ensures important messages and alerts reach the intended smartphone user quickly and securely. With pop-up alerts, a separate inbox and two-way quick reply options, it is ideal for delivering those real-time operational and emergency alerts that need to be noticed.

“An extremely useful aspect of the Responder is that when you are managing an incident, you can send out a message and plot the location of different staff – this gives us a clear picture of our available resources and enables us to act accordingly,” adds Bays. “We can contact each member of our SmartGroups through any combination of SMS, email and the Responder application. If there is an emergency, all three things will be activated at the same time, letting our staff know there is a serious problem.”

“We’re delighted to see BHRUT further enhancing its operational and incident management processes with our Responder App for BlackBerry,” says Chris Jones, CEO, PageOne Communications. “It is vital for NHS trusts to have the capability to manage their resources efficiently.”

For further information about PageOne’s two-way responder, please visit – http://www.pageone.co.uk/services/smartphone-responder-app