hybris Webcast Series Discusses Strategies for Seizing and Maximizing Digital Gaming Prospects

Boston, October 10, 2012 – Online gaming is reaching unprecedented new heights of popularity, and is expected to only increase as cloud gaming matures and delivers a console-like user experience.  To help companies address and capitalize on the opportunities in the online gaming space, hybris is hosting an on-demand webcast series that will explore a new approach to digital commerce.

WHAT: These four, 15-minute webcasts will include gaming industry experts discussing the following:

    Gaining Competitive Advantage: Gaming's Shifting Business Model
    For gaming companies, digital platforms represent a tremendous opportunity and challenge. Traditional commerce focuses on closing an initial sale and then trying to reengage customers through multiple marketing channels to generate follow-on revenue. In this webcast, IDC's research manager for gaming, Lewis Ward, discusses cascading commerce, an approach to digital business models that goes beyond stove piped microtransactions and ad integration to create a more seamless view of gamer spending activity and preferences. By contextualizing sales in new ways, cascading commerce can help deliver a sustainable competitive advantage.

    Capture Your Share: Seizing the Moment to Dominate
    More and more game publishers and distributors are moving toward the rapidly growing digital distribution model. However, game buyers have been slower to adapt to these market changes.  In this webcast, gaming analyst David Cole from DFC Intelligence will discuss why gamer adoption rates have been slow, how you can gain a strategic competitive advantage by understanding what the gamer wants and delivering a more compelling offer, and recent examples of market oversaturation and how to avoid it.

    Taking It to the Next Level: Building Lasting Customer Connections
    Reducing customer churn is crucial to every digital gaming company. Cascading commerce facilitates lower churn rates – and can take some of the pain out of new customer acquisition – by applying deep contextualization to purchase decision points. In this webcast, IDC's Lewis Ward talks about the challenges and opportunities surrounding the creation of perpetual digital customer relationships, getting churn rates down, and enhancing key metrics like ARPPU.

    From Promise to Reality: Getting Cascading Commerce Done Right
    This webcast will discuss cascading commerce needs, including:

    Strategies for effective cascading commerce planning

    Key requirements to consider when evaluating cascading commerce options

    Best practices to ensure fast, effective deployment of cascading commerce capabilities

WHEN: On-demand, the first launching on Thursday, October 11, 2012

WHERE: Register at http://www.hybris.com/gaming.

WHY: Companies selling digital entertainment services like gaming have a lot to gain from building a robust online sales channel.  This webcast series will help gaming businesses understand the opportunities available.

In addition, hybris is making available a new report entitled, PC and Console Gaming: The End of the DVD?, which analyzes the findings from its recently conducted 2012 US PC and Console Gaming Survey.  The report can be found at http://www.hybris.com/gaming.

WHO: Sponsored by hybris.