Online retailers beat recession fears to grow sales internationally through PIXSTA AdImages™

Online retailers wary of the possibility of recession, or simply lacking the finance or other resources to expand abroad, are harnessing the advantages of advertising images over advertising words to market and sell their products globally.

PIXSTA’s Visual Search Engines and AdImage™ network enables a scale of exposure that previously would have been possible only with high upfront cost, public relations campaigns and a dedicated, country-specific team.

However, joining PIXSTA’s AdImage network provides online retailers with an economical, international expansion tool for marketing internationally with minimal change to business processes.  Providing a retailer is set up to ship products abroad, there is no constraint to advertising on the sites of PIXSTA’s foreign media partners.

Among the UK retailers that use PIXSTA’s AdImage network to market and sell their products abroad are Funspex (sunglasses) and DeviDoll (a designer ethical fashion boutique).

Elsewhere, Stylebop (Germany) is using PIXSTA to expand into the UK, while Monshowroom (France) and Designer Exposure (USA) are also making progress in multiple foreign markets using the PIXSTA AdImage™ network.

Sindhu Venkatanarayanan, of ethical fashion retailer DeviDoll, said: “Pixsta’s AdImage network allows DeviDoll to attract the attention of global customers from an early stage.  It’s proved to be a low-risk, low-cost way to increase brand awareness internationally.”

“Using PIXSTA AdImages, customers make purchases based on a product’s visual appearance, rather than on its description.  Smart companies are incorporating this fundamental advantage into their global marketing solutions as a way to break into new markets intelligently.  They understand that as long as they can ship there, we can put them there,” said Alexander Straub, PIXSTA’s CEO.

PIXSTA’s AdImages technology has already been integrated into the online shopping portals of many major media titles.  The list of media brands currently hosting PIXSTA AdImages™ are:

·         UK: Cosmopolitan, Telegraph, The Independent, Handbag, News International’s Fabulous, and Shiny Media’s Shoewawa and TheBagLady.

·         Germany: Gala, InTouch, WomenWeb, Agenti.de, RTL2.de

·         France: Gala, Femme Actuelle

·         Greece: Glamour, Lucky, Myself

·         USA: Shoetube, Shoewawa US, and TheBagLady US

PIXSTA’s AdImage network works by presenting a selection of images – advertising images – which can then be browsed at will by the website user.  Clicking on a product image returns a new selection of items that are similar by shape, colour or texture.  When the user sees a product they want to buy, he/she clicks on the adjacent ‘shop’ icon and is taken to the appropriate product landing page for that item.

Crucially, the retailer only incurs a click-through cost at this final stage.  The click through to the product landing page is highly targeted, significantly reducing the risk of losing the customer during the ‘click journey’.

Pixsta now operates its AdImage network across five countries – UK, France, Germany, Greece and the USA.  Showing 100% quarterly growth from Q1 to Q2, the company now has 19 major media partners and boasts 93 retailers selling 200,000 different products across 5,000 brands.