Interactive Channel Will Challenge The Hype And Claims Made By CRM Vendors Around The Globe

LONDON, UK – 29th June 2009

News Facts
• On 30th June, Oracle will launch the pilot episode of Oracle WebTV, its online TV channel, to showcase the true return of investment of Customer Relationship Management (CRM) systems
• Tackling the issues around CRM, the show’s host Irene Ng interviews Oracle executives Anthony Lye and Steve Fearon and asks does CRM really live up to the hype? As well as reporting on the real-life challenges and solutions experienced and retold by customers
• Other guests include leading industry bloggers Paul Greenburg and Dennis Pombriant, Oracle partners Deloitte Consulting and Oracle customers DAB Bank AG of Germany, Swedish Rail and Australia’s VicUrban

Oracle WebTV will broadcast globally on 30th June 2009 at the following times:
• APAC: 12:00 noon SGT
• EMEA: 10:00 AM BST / 11:00 AM CEST
• USA: 10:00 AM PDT / 1:00 PM EDT

Oracle’s Daryn Mason, will host a live webchat session after the first broadcast session answering the audience’s live questions posted during the show

Topics for the TV show include:
• Customer loyalty: how to better understand each customer's lifetime value and design service levels accordingly
• Customer self-service: how to empower customers to do business with you anytime and anywhere
• Social CRM: how to harness the latest Web 2.0 technologies to empower sales users to be more effective and productive