29th April -1st May 2008, Stand E541, Internet World, Earls Court London

24th April 2008, London – PageOne, the UK’s leading messaging technology company, today announces that it will be debuting its suite of customer interactive messaging products, Contact, at Internet World. Ideal for all companies, SMEs and enterprise alike, Contact allows businesses to integrate mobile messaging into their current applications and CRM systems, as well as to develop and deploy SMS marketing campaigns.

Using SMS, companies can now reach specific target audiences and receive real-time interactive feedback from their customers. The extreme versatility and cheapness of this medium is encouraging companies to embrace and incorporate SMS within their marketing communication programmes. Indeed, 89% of major brands are planning to market their products through text and multimedia mobile messaging by the end of 2008. This trend, combined with the exponential growth in the number of mobile phone subscribers, which has now exceeded the 3 billion mark, means that mobile marketing needs to be on every company’s marketing agenda.

PageOne Contact encompasses:

A suite of SMS Short Code and management services that allows organisations to manage their customer interactive messaging services. Free text is a first class facility for companies wishing to encourage a higher response from their text campaigns; as it allows mobile phone users to send SMS text messages to a Freetext number without incurring the standard messaging rate.

Contact includes an easy-to-use web-based messaging console that allows companies to quickly create and manage inbound & outbound SMS campaigns using SMS Short Codes and keywords. PageOne software makes managing bulk SMS sending and dealing with replies easy and ensures you get the full business benefit of running SMS marketing campaigns.

Contact can be used to drastically reduce the number of customer inbound requests by enabling companies to cost-effectively keep their customers up-to-date by SMS messaging services. Through this system, organizations can pre-empt the need for customers to call the companies, and consequently save a large amount of time and money spent in the Customer Relationship Management services. Companies that want to mobilize their existing assets can integrate mobile messaging into their current applications and CRM systems with PageOne Avert.

PageOne Contact allows companies to generate more business from existing customers as well as to acquire new ones, keeping costs of marketing campaigns under control. Moreover, companies have the chance of reinforcing their brand identity by modernizing their marketing management.
 
Clair Cawley, Marketing Director at PageOne, said, “Internet World is an excellent opportunity for PageOne to showcase its innovative Customer Interactive Messaging products. On our stand we will be demonstrating how organizations and businesses interested in mobile customer service and mobile marketing can take full advantage of the benefits of SMS messaging.”