Mobile network peering and dedicated team optimises results

Southampton, UK, 24 February 2010: PEER 1 Hosting the global online business hosting provider has today announced the launch of a dedicated smart-phone app hosting service, taking advantage of its peering relationships with mobile network operators. The company, which provides dedicated hosting solutions through ServerBeach, has assigned a specialist “Host My App” team tasked with supporting fast growth innovators who are developing smart-phone apps, to enable the potential explosion in popularity that successful apps attract.

In addition to peering with mobile operators, including Vodafone and O2, which ensures that apps are downloaded quickly to end users and operate at optimum speeds, the Host My App team offers flexible and scalable month-to-month contracts. These elements, coupled with the ability to offer robust hosted test development environments, have been packaged to create a bespoke hosting solution specifically to meet the needs of smart-phone app developers.

PEER 1 Hosting already supports a number of successful smart-phone apps including Red Laser from Occipital and Urban Spoon. The company, which recently provided 150 servers in 48 hours for EA Games whilst on a month-to-month contract, has shaped its offering as a result of working with these brands.

Geri Searson, Head of Host My App at PEER 1 Hosting said: “Choosing the right hosting partner is a vital component in the success in smart phone app development. The peer reviews can make or break an app and performance plays a key part in the customer experience. We recognise that a small percentage of apps launched get into the top ten, so it is vital that contracts are flexible and primed for success, without costing the earth.”

Jeffrey Powers, Co-Founder of Occipital, the company behind No.1 barcode scanner app, RedLaser said: “Choosing the right hosting partner has been a critical part of our success. RedLaser has over one million users and has been among the top 20 paid iPhone apps for six months, three months of which was spent in the top 5. The ServerBeach team has been highly responsive and their technology offerings have allowed us to scale to match the growing demand, all while giving us the granular control we need to optimise our search API.”

PEER 1 Hosting’s UK Host My App team can be contacted on [email protected] and via the telephone line 0800 840 7490

PEER 1 Hosting currently has over 500 customers in EMEA and revenue in excess of £3 million making it one of Europe’s largest IT hosting providers. The company offers managed hosting through PEER 1 Hosting and dedicated hosting through, ServerBeach, which is billed as ‘by geeks, for geeks’.