Phocas announce new business intelligence wins in the Automotive, Electrical and Laboratory industry

London, UK, 8th September 2008 - Phocas, a global leader in simple, accessible business intelligence (BI) (www.phocas.biz) today announces four new wins in the automotive, electrical and laboratory supplies markets despite the current credit crunch affecting the country.

Phocas’ business intelligence software has been chosen by BPW Ltd, Europe’s leading axle and suspension manufacturer, Millers Oils, the leading lubricant manufacturer to the automotive, commercial vehicle and industrial sectors, Lab3 who are specialist suppliers of laboratory equipment, chemicals and consumables and Western Electrical Ltd. 

By implementing PHOCAS these four companies can now, essentially, empower all employees throughout their organizations to make better decisions – helping them to quickly understand how they are performing; providing insight and clarity on how to improve business profitability and performance. Such powerful tools are a prerequisite to conquer today’s turbulent environment where there is an imperative need to understand the impact that sales have on the overall profitability and growth of the business, in real-time. These recent new wins demonstrate that despite the downturn businesses are turning to business intelligence to harvest the full potential from current customers. 

Senior Directors at BPW Ltd, Millers Oils, Lab3 and Western Electrical Ltd can now apply this simple, out-of-the-box solution for rapid deployment and immediate ROI. Armed with in-depth knowledge; their teams are instantly alerted to not just the customer buying trend, but importantly what they are not buying, which they possibly should be. By alerting to missed opportunities and threats; sales, marketing and purchasing teams can ensure that the basket share of the customer and the market share of the company is profitably increased.

With PHOCAS, the ability to identify additional opportunities and monitor trends enables:
• Sales teams to act more quickly to increase profitable sales
• Marketing directors to determine where efforts need to be concentrated.
• Supply chain to forecast future demand more accurately based on trends
• Purchasing to buy better and improve supplier relationships and in stock costs

Lestrene Huckfield, Sales Manager at Lab3 commented:
“We have needed a tool like PHOCAS for some time and are overwhelmed with what the tool can do for the business, particularly in such difficult times. Without question, PHOCAS will pay for itself within two-three days of attacking business”.

Julia Manley, Sales & Marketing Manager at Phocas commented:
“The credit crunch means that businesses are now more than ever focused on ROI and the need to maximise tangible value out of current data.  PHOCAS really empowers the user; it instantly delivers essential and undiscovered data which enables sales teams to make quick decisions and gives them greater comprehension and understanding of what is happening with their customer base”.