Pilat Media Previews First Personalised TV Advertising Solution for Broadcasters and Telcos
Demonstrates Personalised Ad Insertion across Digital TV, IPTV and Mobile TV
Amsterdam IBC Stand 8.331, September 10, 2007 – Pilat Media, the leading specialist provider of broadcast management systems, today unveiled the industry’s first personalised advertising system. The company is demonstrating the automatic insertion of advertising according to the household or individual subscriber profile across all platforms - digital TV, IPTV and mobile TV.
For the first time in the industry, Pilat Media is delivering on the promise of advertising personalised to the household or consumer based on who is watching, what they are viewing, the time of day, and location, together with all the underlying business process to book, air and bill the advertising.
Pilat Media has unparalleled experience in delivering TV advertising worldwide with its IBMS system currently managing $20 billion of TV advertising sales annually, including 1.8 million advertising spots for Fox each month alone. 18 months after deploying IBMS, Network 10 in Australia jumped from number three in advertising sales profitability to the number one slot.
“With the growth of triple and quad play providers, there is a wealth of untapped information about subscribers including viewing habits, web browsing habits and mobile phone handset ownership,” said Avi Engel, CEO of Pilat Media. “Although video splicing technology has been available for some time, this is the first time broadcasters’ systems can automatically make intelligent decisions on-the-fly about which advertisements will be most relevant to each recipient. Without the business intelligence, personalized advertising is nothing more than random guesswork.”
“Broadcasters and advertisers are wrestling with the challenges of reaching today’s media multi-tasking consumer,” said Bob Lamb, CTO of Pilat Media. “This new technology will be a powerful tool to help broadcasters and telcos compete against on-line advertising by increasing the effectiveness of advertising and maximizing every eye-ball opportunity.”
IBMS already increases advertising sales effectiveness by managing airtime availability in real time, pricing it sensitive to the market and enabling customers to contract with clients more quickly and flexibly.
It analyzes rates and ratings as well as inventory usage and yield. The system interfaces with third party software to calculate reach and frequency to track spot availability against contractual target goals.
Pilat Media’s upcoming enhancements to IBMS integrate with all major video distribution systems. For the demo at IBC, Pilat Media has collaborated with BitBand, the IPTV video delivery network industry leaders.
BitBand is a leading provider of Video Delivery Networks with strong emphasis on ensuring high quality of subscriber experience for both on-demand and live content. BitBand has been operating in the IPTV market since 2000 with solutions supporting a wide and global customer base of over 40 service providers worldwide, amongst them more than 20 in Europe.
