(CTIA: San Francisco, CA) September 9, 2008 – Playphone and Tapatap, two major international mobile games publishers, have chosen DeviceAnywhere to help them test and develop their mobile games applications on actual devices, from remote locations around the world. In keeping up with growing demand from their mobile gaming consumers, DeviceAnywhere’s cost-effective solutions will help to bring their high-quality mobile content to market faster.

Playphone, a provider of cutting-edge personalization and entertainment content through ringtones, mobile games, wallpaper and more, is just one of the mobile gaming companies that have employed DeviceAnywhere’s one-of-a-kind solutions for development and testing. Playphone also powers subscription-based mobile destinations for top entertainment and retail brands like Wal-Mart, ABC Television, Cartoon Network, and Adult Swim.

As a longtime DeviceAnywhere customer, PlayPhone has experienced several benefits of using the service, particularly in the case of the company’s off-shore initiatives and testing teams based in China and Brazil. DeviceAnywhere will continue to provide the company with a cost-effective way to test and implement their mobile content and applications.

“As is the case with a large number of mobile game companies today, PlayPhone has set up offices around the world to ensure a global presence and to provide our customers with the most comprehensive worldwide services available,” said Luis Novo, Vice President of Engineering for PlayPhone. “DeviceAnywhere empowers our off-shore engineers to access hundreds of real handsets for development and testing. Without DeviceAnywhere, it would be nearly impossible – as well as costly – to conduct off-shore testing and keep up with today’s fast-paced mobile gaming market.” 

Tapatap, a mobile social gaming leader that delivers user-created games on mobile and Web sites, has also chosen DeviceAnywhere for its testing, QA, and porting needs. The company primarily develops on North American handsets and has seen both time-saving and cost-savings benefits through DeviceAnywhere’s testing solutions.

“The mobile game environment has become increasingly competitive and it is more important now than ever before that newer companies like Tapatap make a large footprint in the gaming sector. DeviceAnywhere has made this possible,” said Andy Riedel, President & CTO for Tapatap. “As a start-up, the high-cost of purchasing physical handsets and carrier plans is unreasonable. DeviceAnywhere is a cost-effective, convenient way for us to acquire every handset we need to ensure that our mobile web site is thoroughly tested and provides consumers with a high-quality, unique mobile social gaming experience that stands out from the pack.”

Playphone and Tapatap join worldwide mobile gaming leaders Electronic Arts, Glu, and Vivendi Games in turning to DeviceAnywhere for their testing needs. Using DeviceAnywhere’s remote, physical handsets for testing have helped to ensure seamless development and consistent consumer usability.

“Studies have determined that mobile users choose games based mostly on name and brand recognition – as a result, the top 10 mobile game titles account for 20% of all purchases in the sector,” said Faraz Syed, CEO and co-founder of DeviceAnywhere. “It is therefore imperative that developers efficiently separate themselves from the pack to survive in this competitive ecosystem. DeviceAnywhere provides the tools developers need to create higher-quality, rich applications that result in the ultimate end-user experience with content that consumers will embrace and recognize in the marketplace.”

DeviceAnywhere is a revolutionary online service that provides remote access to over 1500 real handsets, on live worldwide mobile networks, remotely over the Internet, meeting all development, porting, testing, and monitoring needs. Unlike emulator/simulator-based solutions, DeviceAnywhere employs real, physical handsets – so, anything that a user can do with a device in his / her hand, he / she can do with the handsets in DeviceAnywhere – in real-time. This includes tasks such as pressing device buttons, tapping on touch screens, connecting/disconnecting the battery, viewing the LCD, listening to ringers and speakers, and opening/closing a handset.

Beyond remote access, mobile content developers can also perform automated testing through DeviceAnywhere Pro™ (http://www.deviceanywhere.com/da_pro/index.htm), and perform 24x7 Quality of Service (QoS) monitoring through DeviceAnywhere Monitoring™ (http://www.deviceanywhere.com/da_monitoring/index.htm) to ensure ongoing quality and availability of their products.