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  Podcasters unite to figure out a role for ads - Bob Tedeschi, The New York Time
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Author Topic: Podcasters unite to figure out a role for ads - Bob Tedeschi, The New York Time  (Read 590 times)
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 Podcasters unite to figure out a role for ads - Bob Tedeschi, The New York Times

The term "podcasting" has perplexed consumers ever since it was introduced. Confusion has reigned on the business side of podcasts, too. Few consumers will pay to receive podcasts--audio files that exist on the Web, and can be automatically sent to a person's computer. Advertising, the other potential revenue source for producers and publishers, does not work when marketers have no way of tracking how many times their advertisements are being heard or swapping out old advertisements once they have run their course.

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