Content management vendor Polopoly and Arena Interactive, have entered into a partnership to integrate Arena Imperative’s mobile platform AIMO with Polopoly's content management system. The collaboration initially aims to simplify entering of user generated content from mobile phones via SMS and MMS.

By integrating Polopoly and AIMO, customers who use both systems will benefit from automatically receive MMS and SMS reader tips as Polopoly articles. The customer who uses both systems will also be able to benefit from a broad range of mobile services available or in development. Possible examples are SMS-push of news, mobile Voting & Rating, SMS-dating, SMS-payment etc.

“We intend to make life easier for customers using both Polopoly and Newspilot. Our co-operation aims to launch an integration module that can be offered to all our joint customers”, says Jan Laurén, Business Development Director of Arena Interactive.

The Polopoly Content Management suite is Scandinavia's favorite platform for major media ventures, containing a range of cutting-edge functionality. Polopoly enables high-performance personalized services, such as local weather and search services, quick polls and user ratings of articles. Polopoly also offers an advanced community module, where user-generated content can be managed in co-ordination with other content. Polopoly is entirely based on open standards to ensure platform independence and to simplify legacy systems integration.

“Polopoly and Arena Interactive are both leading suppliers in Scandinavia, together we can become an important force to make mobile internet happen”, says Gustaf Sahlman, CEO of Polopoly.