World’s co-leader in wines and spirits selects ProProcure’s procurement technology to manage promotional and Point of Sale (POS) purchasing across its portfolio of Global brands

London, Dec 14th, 2009 - ProProcure Ltd, a leading provider of marketing collateral procurement technology to global corporations, announced today that it has entered into a long term international agreement with Pernod Ricard Group, the world’s co-leader in wines and spirits.

Pernod Ricard will use ProProcure’s enterprise software to manage procurement and order aggregation across international markets for marketing collateral such as promotional items and point of sale materials.

John Corrigan, Global Supply Chain & Procurement Director for Pernod Ricard, said, "after an exhaustive review of the industry we chose ProProcure as our long term partner to provide the technology and business services that we need as a global enterprise to coordinate and manage the purchasing of marketing materials which deliver against our brand and CSR strategies. ProProcure allows us to work seamlessly across continents to achieve the best combination of price and quality while delivering total spend visibility by integrating with our financial systems”

Frank Treanor, Managing Director of ProProcure Ltd, said "Pernod Ricard is a true global brand leader and we are delighted that they have chosen our technology and business services to manage their marketing collateral procurement. We are proud to have Pernod Ricard as a client and look forward to helping them achieve their long term business objectives”