London UK – 21st April 2009

UK based Mobile Virtual Network Enabler ( MVNE ) CallKey stated today that the current turmoil in the roaming SIM card market has led to a heavy uptake of new worldwide distribution partners.

The industry has been rocked by competitors of CallKey falling into financial difficulties, resulting in many thousands of SIM cards being switched off, and more importantly for CallKey, leaving their distributors with very few avenues to explore carrying on their valuable residual business.

In only the last few months the industry has seen providers of Icelandic, Liechtenstein and United Kingdom roaming SIM cards being switched off causing devastation for distributors and end users alike. Promises to replace SIM cards have remained unfounded, leading to partners knocking on the CallKey door.

The unique selling point of the roaming SIM cards is that they offer incredible savings on overseas mobile telecommunications spend, with free incoming calls in over 50 countries including Europe, Australia, South Africa and the United Arab Emirates, as well as cheaper outbound calls.

CallKey is unique in the fact that they do not sell to end users, instead providing a complete turn-key white label solution to the distribution channel across the world. To date the company have shipped over 250,000 +44 UK numbered white label SIMs.

CallKey CEO Gerry O’Prey says “The recent uncertainty in this business has meant we have been inundated with new distributor enquiries that have thousands of valuable customers in the field with SIM cards that just no longer work.  We have worked hard to help them rebuild their business as quickly as possible, enabling them to retain the trust of their customers”.