Core Facts
•
Sagem Wireless, designer and manufacturer of tailor-made mobile devices, has joined forces with
CRYSTALLIZED™ - Swarovski Elements, the product brand for the world’s finest loose cut crystals manufactured by Swarovski, to engineer a unique set of creations.
• Swarovski has developed a special crystal ensuring intensity and toughness to meet the high quality standards of the mobile phone industry. These crystals are cut and applied on the mobile phones to near-perfect precision at Swarovski in Austria.
• Working in tight collaboration, the Sagem Wireless and CRYSTALLIZED -
Swarovski Elements teams have ushered in a unique, unprecedented way of applying crystal. This keeps the buyer safe in the knowledge that their cell phone meets highest quality standards for lasting performance and beauty. It is this painstaking attention to quality detail that sets Sagem Wireless apart from the rest of the field. The net result is outstanding mobile phones that combine elegance, glamour, luxury and emotion.
• The Vodafone VF533, designed exclusively for Vodafone, is a perfect example of CRYSTALLIZED - Swarovski Elements elegantly applied to a mobile phone.
• Sagem Wireless is cementing its position as a uniquely-profiled innovator in the mobile telephony marketplace. By forging a new partnership with CRYSTALLIZED – Swarovski Elements, Sagem Wireless is further extending mobile phone customization possibilities to meet customer expectations. Brand name figures from sport, luxury goods and fashion, like network operators, will now be able to offer mobile devices that resonate with their users and the spheres they revolve in.
Quotes
• Thierry Buffenoir, CEO of
Sagem Wireless: “Our customers, whether network operators or brandname clients, all expect Sagem Wireless to be designing and delivering exceptional products. The collaboration with CRYSTALLIZED - Swarovski Elements enables us to offer stylish, contemporary cell phones. This new range of mobile phones will enable our customers to offer a deeper product portfolio and attract new consumers drawn to the CRYSTALLIZED - Swarovski Elements that add sparkle and sex appeal to each product”
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http://blogit.realwire.com/?ReleaseID=14045