London, 26 September 2007 SCi Sales, an independent, UK based sales outsourcing company has today launched its Exhibition Sales Service offering businesses the opportunity to outsource their sales efforts for events, allowing them to maximise their ROI by bringing in highly qualified sales professionals that can work on their own or alongside inhouse teams. The service will provide support for pre and post event sales activity. SCi Sales has experience in a variety of industry sectors and has most recently provided services for Cable & Wireless, Genesys, Eircom and Core HR.
Brendan O’Flaherty, CEO of SCi Group comments, “Exhibitions are one of the most powerful and cost effective tools available, however attending an exhibition is an overwhelming task for any organisation– the most important aspect of which is the pre-show marketing activity. It makes sense that the most successful companies in terms of business generated and leads collected have usually undertaken pre–show activity which entails not least calling to personally invite both clients and prospects to the event. We believe most companies just aren’t resourced enough to make the most of what could be a very large revenue generating opportunity.
“Our offering helps businesses not only resource their stand with fully qualified and experienced sales professionals, but ensures that maximum ROI is achieved by offering strategic advice on pre-show marketing tactics and selling, and post-show activity that will include following up the hundreds of leads usually associated with an event.”
SCi Sales only employs sales professionals with a track record of success and use of best practice techniques. They take a brief from a client that allows them to develop an understanding of key functions of the product or service and then work closely with them to ensure they are on message at all times. They can also spend time prior to the show to schedule appointments and can work on the stand keeping the messages brief and promoting benefits that provide solutions to specific needs.
The first few days after an event is the optimum time to make contact with prospects. Using SCi’s sales team, the customer will have a flexible resource of talented professionals that are experienced in qualifying and generating meetings from leads. The company has invested in the very latest CRM technology that enables a detailed reporting process and provides structured performance reporting, so the customer can see progress at every stage.
