SDL Tridion Delivers Fully Integrated Customer Engagement Strategy with Launch of Unified Online Marketing Suite
SDL Tridion 2009 to provide industry’s most comprehensive web marketing and WCM platform
Amsterdam, June 3, 2009 – SDL Tridion, leader in global Web Content Management (WCM), today announces the launch of SDL Tridion 2009, a unified online marketing suite providing a complete end-to-end solution for customer engagement. The platform will allow marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management.
Providing users with a single interface from which to deploy global campaigns, SDL Tridion 2009 removes the manual processes associated with coordinating multi-channel campaigns in multiple languages. Its taxonomy and content classification capabilities will allow all web content to be categorized through a tagging system, enabling visitors to view relevant content through an intuitive navigation system.
The customer intelligence element of the suite enables sophisticated content personalization through visitor tracking and segmenting. Both identified and anonymous visitors may be profiled to ensure that only pertinent web content is delivered on each visit to the site. Simultaneously, the multi-channel marketing capabilities combine fully with the audience management capabilities of the suite to ensure that personalized content is delivered across all online and offline marketing collateral. Outbound Email 2009 is also integrated with the audience management system to eliminate the time-consuming process of importing and exporting data between separate marketing tools. Response rates, such as click-throughs, are monitored and this data is automatically used to update the customer intelligence module for future communications.
Rhodia, the international chemical company, is one of the first SDL Tridion customers to implement SDL Tridion 2009. Emmanuel Gahéri, external Internet consultant at Rhodia: “Executing global campaigns with a strong local feel is very important to our line of business. SDL Tridion 2009 has allowed us to streamline internal processes, refocus competencies and reduce IT operational involvement to a minimum. This release will play a key role in meeting our global marketing objectives while keeping operational cost at a minimum.”
Jan Jaap Kolleman, CEO of SDL Tridion, said, “Customer engagement is now central to all marketing campaigns. Increasing conversion rates, building customer intimacy, managing persuasive customer experiences and using every communications tool available to reach out to customers are the foundations of a successful strategy. Our unified marketing suite allows users to balance these demands with determining the best way to interact with their target audience while keeping track of the results achieved.”
“We are very proud that our business strategy is confirmed by renowned and independent research firms such as Forrester who recently identified SDL Tridion for the third time as leader in the international Web Content Management market,” continues Jan Jaap Kolleman. “The conclusions of their Forrester Wave: Web content Management for External Sites, Q2 ‘09” are completely in line with our strategy to develop Web Content Management beyond an instrument to manage, store and publish content into a web marketing solution to support specific business goals, such as increased sales conversion rates and improved customer service. Our newly released unified online marketing suite SDL Tridion 2009 provides a complete end-to-end solution for global customer engagement and allows marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management. Tight integration with SDL’s Translation Management Technology creates a powerful, easy-to-use solution for marketing to, communicating with and selling to a global audience.”
