Amsterdam, June 2, 2009 - The June 2009 report ‘The Forrester Wave: Web Content Management For External Sites, Q2 2009’ has positioned SDL Tridion as a leader in Web Content Management (WCM) for external sites, SDL Tridion announced today. A leading global provider of WCM software solutions and part of SDL plc, SDL Tridion was one of 10 WCM leading vendors evaluated across 115 criteria by Forrester, which found that “SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites.”

In the new report Stephen Powers and Tim Walters, Ph.D., Senior Analysts at Forrester Research state: “SDL Tridion shows strength in targeting and multichannel support. Europe-based SDL Tridion has the strongest product of all the WCM vendors evaluated in this Forrester Wave, with a solid set of functionality for persuasive content initiatives, particularly in the areas of content targeting, multisite management, and multilingual site management (augmented by integration with language translation products from parent SDL).”

The report also recognizes SDL Tridion’s effort to bring Web and Print together. “More than any other vendor evaluated, SDL Tridion seriously tackles the issue of repurposing Web content in the print channel with its Pitney Bowes relationship. Blueprinting technology - which enables enterprises to manage sites in multiple languages or for multiple brands — stands out from others with its graphical administrative and design interfaces.”

In the report, Forrester states that “WCM has evolved to become part of a persuasive content architecture that enables organizations to leverage content residing in different systems and target it on the Web and in other channels, such as mobile and print.”

“We are very proud that a renowned and independent research firm such as Forrester has for the third time identified SDL Tridion as the leader in the Web Content Management market,” says Jan Jaap Kolleman, SDL Tridion CEO. “One of the main opportunities for businesses utilizing the web is to reach global audiences. In the last 18 months we have enhanced SDL Tridion to allow our customers to create web sites that engage users and provide global access. Our newly released unified online marketing suite, SDL Tridion 2009, provides an end-to-end solution for reaching and engaging customers globally across multiple digital channels. It empowers marketers to create, maintain and deploy complex and fully integrated Multilanguage campaigns that incorporate customer management and interaction, multi-channel marketing and web content management. Tight integration with SDL’s Translation Management Technology creates a powerful, easy-to-use solution for marketing to, communicating with and selling to a global audience.”