SDL Tridion Puts Online Forms at the Heart of Interaction

Marketing professionals to control creation of relevant and interactive customer experience

Maidenhead, UK, 12th November 2009 – SDL Tridion®, leader in Web Content Management (WCM) and part of the SDL Group, leader in Global Information Management (GIM), today announces the launch of WebForms™ 2010, which empowers business users to create online forms quickly and easily to extend interaction with visitors and enrich the customer experience.

Organizations need to be able to engage with visitors online and generate passion and enthusiasm about their brand, products and/or services. WebForms provides a business-user friendly way to create visitor interaction on the website.

Profiling, segmenting and targeting are the foundations to providing an exceptional online experience. WebForms provides the mechanism that helps marketers to turn anonymous visitors into a known audience by gathering visitor information to build profiles.

“It is critical that the power to do this lies with the marketer and not the IT department. IT departments understand the technical details of implementing forms and integrating results with back-office systems, but it is the marketing department that understands what they need to collect for successful campaigns today and future communications,” explains Jan Jaap Kolleman, Chief Executive Officer of SDL Tridion.

Creating and managing forms have always thrown up operational challenges such as translating forms into the visitor’s preferred language and adapting labels and help text on a country level to meet cultural differences. SDL Tridion WebForms separates content from layout so that form labels and help text are treated and translated using the same processes as other web content. IT resource is not required to achieve additional language variants: form logic and fields are re-used independent of language.

Conditional logic can be used to ensure that your intelligent forms present questions based on answers to previous questions, ensuring it is easy for the visitor to interact without distraction and increased drop-out rates from presenting irrelevant information.

“Visitors to websites expect to complete forms to get in touch with organizations, find answers to problems, login etc. But most of these forms don’t actually deliver valuable information about your audience. To provide a great interactive browsing experience it is necessary to learn about and understand the visitor, then use this data to show them relevant and interesting information,” concludes Kolleman.

For more information about WebForms join our webinar on 26th November.