Leading business web site www.freshbusinessthinking.com reports that business owners are turning to the Internet for information during the current economic downturn.

Founder, Nick James, said; “Not only are we seeing a significant increase in our traffic but also it’s interesting to observe the words and phrases that people are typing into search engines to find us.”

‘Search’ is now so prevalent in our society that identifying search terms and key words is a quick way of taking the temperature of the economy.

The top two search terms on www.freshbusinessthinking.com in the last 28 days have been; ‘Sales Strategy’ and ‘Redundancy Regulations’ – interestingly ‘Sales Strategy’ is five times more popular indicating that perhaps there is a determination in businesses to ‘sell’ their way out of recession.

Hitwise, the leading online competitive intelligence service last week said that searches for ‘tax cuts’ have recently increased significantly for the first time in three years.

James goes on to say that; “Surprisingly users searching for business finance and new capital have slowed right down, it’s as if entrepreneurs have faced up to the fact that the banks aren’t going to help them.”

With over 15,000 pages of content and 40 new articles added each week Fresh Business Thinking is becoming the place that owners, directors and entrepreneurs find themselves following a ‘search’ request.