Sheraton Hotels & Resorts Launches new ‘Shared Moments’ social media platform for sharing experiences and inspiring new ones...

...with the chance to win one of five seven-night stays at a Sheraton Hotel or Resort!

Sheraton Hotels & Resorts has today announced the launch of a new social media platform "Sheraton Shared Moments" which enables users to share their travel experiences with friends and family and the public via the internet. Those who sign up to the portal and share their moments also have the chance to win one of five dream holidays to a luxury Sheraton Hotel or Resort.

Simply by uploading a photo, saying where it was taken, how it felt and what made this moment special and then by answering a few questions on your travel likes and dislikes, users will be entered into the competition to win one of five week-long stays in a Sheraton hotel best suited to their travel preferences, be that in Milan, Lisbon, Stockholm, Tenerife or even the Red Sea in Egypt!

Susanne Barfoed, Vice President Brand Management, Sheraton Hotels & Resorts comments:

"Today's traveller is part of an online digital community and Sheraton is committed to helping guests stay connected to friends, family and colleagues whilst on the road. Sheraton has launched a range of initiatives including a lobby-based signature communications hub, Link@Sheraton experienced with Microsoft(SM), which provides internet enabled PC work stations and free WI-FI so guests can remain fully productive and connected to what matter most to them whilst away from home. In addition, through Facebook Connect and now Shared Moments, Sheraton is empowering travellers to share and inspire each other in a new and exciting way."

Shared Moments works in collaboration with multiple online communities including Twitter, Facebook and Flickr as well as blogging platforms and email to offer the flexibility to share moments and inspire others in the way that suits you and your friends. Members of travel and lifestyle social networking community, WAYN.com will also be able to share their stories, tips and feedback on the platform on http://sheratonmoments.wayn.com/

How it works:

1.       Visit www.sheratonmoments.com  and register stating your country of residence

2.       To upload a photo simply click to upload a photo either from your computer or to upload a new photo with your webcam

3.       Share a short message (no more than 140 letters) saying why your moment is better when shared

4.       Tell us where you are and select how you feel from the drop down list

Images are automatically pulled in from Flickr based on your stated location to create your personal collage

5.       Share your moment through your social networks (via Facebook, Twitter, your blog or via email) and for users in competition markets , visitors can choose if want to participate in the contest or just to share your moment

6.       Choosing to participate will then offer you the chance to set your travel preferences. Based on the preferences the site will present you with a dream location to fit and you will be placed in the draw to win a  7-night stay in a Sheraton hotel or resort in that location.

The campaign will complement Sheraton's ‘A Story is Better When Shared' initiative which launched October 09 and has seen hundreds of travel stories and tips being uploaded to the Sheraton site from Facebook and the Sheraton community across the globe.

This Social Media news release is available at: -
http://blogit.realwire.com/?ReleaseID=14648