• New free website launched for fashion bargain hunters
• Free twice weekly email alert with the latest sales and discounts
• Content sourced with followers on the ground helping to provide latest news on special offers
A free new online alert service for price-conscious fashionistas is looking for like-minded bargain hunters to help crowdsource its content.
Fed up with being the last to know about High Street sales, and battling with an overflowing inbox, a group of fashion and budget conscious women has launched an online service TheFashionPixie.com to help alert women to sales from all retailers. It compiles the best deals on one website updated every day, offering readers the chance to view latest offers, link to online sales and also to share the best bargains they find via Facebook and Twitter.
With more than 300 UK retailers and brands, plus hundreds of High Street shops to keep track of, it is a huge task so the women behind the new community website are calling for fellow ‘fashion pixies’ throughout the country to share their own local shopping knowledge.
“There are a huge number of discounts, special offers and sales available throughout the country and, as we all know, the secret of savvy bargain-hunting is to stay ahead of the crowds so it is essential that our community provides up-to-the-minute information,” explains Nicole Snape of TheFashionPixie.com. “As well as our network of regular contributors who will be visiting shops and High Streets in cities throughout the UK and trawling websites and emails, we are also relying on dedicated fashion pixies nationwide to feed us any bargain news they come across which we can then share with the rest of our community.”
TheFashionPixie.com, launched this week, will enable contributors to submit the latest deals via links on the home page and via Twitter and Facebook.
“The more women that contribute and tell us what deals they have seen, the better the service will get. Hopefully between us we can save ourselves time and money and never miss a sale again,” said Nicole.
People can access the site free of charge at
www.TheFashionPixie.com and can register in seconds for regular email sale alerts.
Facts & stats
http://www.drapersonline.com/news/supermarkets-sweep-away-more-of-uks-fashion-spend/92259.article http://www.fashionunited.co.uk/News/Leads/High_street_discounting_affects_online_spend_200910217779/Deloitte report ‘The Retail Review: Changing Habits, Shifting Patterns’
http://www.deloitte.com/view/en_GB/uk/industries/consumer-business/article/e3c08627dfa94210VgnVCM100000ba42f00aRCRD.htm• 45% of people say they more regularly seek out vouchers before shopping for food and other groceries
• 65% of shoppers say that they are more aware of what they spend their money on compared with 12 months ago
• 51% now buy cheaper or non-branded products
Tarlok Teji, UK Head of Retail at Deloitte, said: “In the immediate future people remain cautious about their spending power even though they may be optimistic about the future outlook. It is widely expected that the economy will remain fragile in 2010 and maybe beyond. As unemployment continues to rise, such caution translates into controlled spending.
“But there is something more fundamental at play here too. These changes in behaviour have not happened dramatically, they have evolved over a period of time and mostly before the ‘credit crunch’. So talk of a ‘new consumer’ in our view is over done. The digital age has made information available 24/7 and now, anyone with the internet has the ability to research products, prices and opinions and with mobile technology this can be done on the go. This has created an unprecedented level of transparency.
“The history of retail in the UK shows the balance of power shifting over decades from the Government, to the manufacturers, to the retailers. And now, it is very much with the smart shopper. So retailers will need to adjust the way they interact with these smart shoppers and serve them.”
