- Key Performance Indicator API Beta enhances business decision-making -

London, UK — 20 September 2012 — Retailers and developers can now build custom mobile and web-based applications that leverage ShopperTrak’s foot-traffic data and analytics. They can do this by participating in the beta program for a new key performance indicators-focused application programming interface (API).

The new API will provide easy, programmatic access to ShopperTrak data and insights to allow customers to make more informed business decisions.  ShopperTrak’s API provides retail analytics that include access to a retailer's conversion rates, ShopperTrak STAR (shopper-to-associate ratio) and ShopperTrak Power Hours™.

“We are continually delivering new ways for retailers to use foot-traffic analytics to improve their businesses and the customer experience,” said Ed Marcheselli, Chief Marketing Officer for ShopperTrak. “The new API will allow customers to combine retail traffic data and analytics with data from their workforce management and POS solutions to provide a more comprehensive picture of their retail operation.”

For more information about ShopperTrak’s beta program, visit booth number 38 at the World Retail Congress, Sept. 19-21 at the ExCel Centre in London, or visit http://www.shoppertrak.com/.