LONDON, 24th June 2009 - SIM4travel, a Truphone company and a leading supplier of global travel SIM cards, has appointed Data Select, one of the UK’s leading distributors of mobile phones, accessories and airtime, to extend the distribution channels for SIM4travel.

The partnership will allow SIM4travel to benefit from the extensive relations Data Select has with retailers and businesses, while Data Select benefits from the addition of the SIM4travel product to its portfolio.

A pre-paid top-up service with free inbound calls in major destinations and great roaming rates, SIM4travel is easy to set up and offers savings of up to 80% on standard network charges while people are abroad on holiday or business around the world.

“Data Select was an obvious choice as a distribution partner for SIM4travel”, said Geraldine Wilson, CEO Truphone. “SIM4travel is a compelling high quality global travel SIM and with Data Select’s heritage in distributing tech products, we look forward to extending our distribution channel.”

“Roaming charges are one of the biggest issues still affecting mobile users. Whether for business or pleasure, the worry of international call rates is now a thing of the past, thanks to SIM4travel. This is a great product for Data Select to offer our customers – and just in time for summer”, commented George McPherson, Chief Executive of Data Select.

SIM4travel SIM cards are currently available on Easyjet, British Airways and Phones4U as well as e-pay Independent Retailers around the UK.