Exciting new software service delivers news oriented competitive intelligence to the leader in waste management solutions

Artesian Solutions, the provider of web-based market intelligence and surveillance software, has today announced the conclusion of an agreement with SITA UK, a leader in recycling and resource management. Artesian which provides a service which automates the process of gathering business intelligence from online resources will deliver news orientated competitive intelligence in real time with the ability to simultaneously monitor thousands of web based resources carefully mining only those business critical stories which will help drive SITA UK’s competitive advantage.

The service presents web information categorised and indexed from the sources in a form that matches SITA UK’s needs. This includes alerts delivered through email and an online “newspaper” called a Gazette which is focussed on providing relevant and timely insights relating to SITA’s business. The medium also provides SITA UK users with the ability to share and discuss news through private and secure online discussion forums as well as consolidate historical or follow breaking news.

Stuart Hayward-Higham, Technical Director, SITA UK said: 
“After working with Artesian for a number of months and evaluating various alternatives we are pleased to have chosen and helped design a service which allows our key employees to access timely and concise summarised news oriented business and competitive intelligence at times that match their business priority. This focussed technology will ensure that in our fast moving sector SITA UK can continue to be at the forefront of knowledge and insight on recycling, energy and resource management.”

Louise Earnshaw, Business Intelligence Manager, SITA UK added:
“Having this tool  makes the collection and consolidation of relevant information  from the thousands of sources we use, significantly easier and will not only reduce the time taken to gather data but also provide an easy to use platform to share it  with those in the business who need to know."

Andrew Yates, CEO at Artesian Solutions, said:
“Our work with SITA UK has highlighted that obtaining the right information from the web can be an integral part of driving business improvements through market and competitor intelligence. SITA UK’s existing knowledge of its sector and innovative thinking on the use and application of data has immeasurably helped us focus our service to their needs. We are delighted to have signed a long term partnership deal with an industry leader like SITA UK and look forward to providing the company with business critical information that will make a significant contribution to their sales and marketing function.”