1.4 billon SMS messages handled during 2009/2010 holiday period

Barcelona, SPAIN, 15th February, 2010 - Jinny Software, a leading global supplier of messaging and media solutions to Mobile Network Operators (MNOs), announces record SMS traffic in Indonesia, during a nine-day holiday period where a Jinny SMSC handled over 1.4 billon messages for a leading Indonesian MNO.

The Indonesian operator involved serves around nine million subscribers – a figure which has grown exponentially since its inception a few years ago. To keep pace with this fast subscriber growth, the MNO has continually expanded the capacity of its messaging systems, which has increased by 1000% from the outset.  The fully distributed and scalable architecture of Jinny’s SMSC has enabled the operator to easily scale up to handle thousands of messages per second by simply adding message processing and signalling processing nodes.

Max Wilkie, CEO of Jinny Software, said, “These transaction results show that our messaging platforms are robust and scalable and able to support very high volume through-put, as well as massive peaks in system demands over short timeframes. Our messaging platforms have been designed from the ground up to scale limitlessly. We are delighted that during this holiday period, a very busy time for all mobile operators worldwide, our system was more than capable of handling the throughput of this leading operator in one of the world’s most prolific texting nations and, indeed, has the capability to process additional transactions as SMS traffic continues to grow.”
 
Commenting on the Indonesian market in general, John White, Business Development Director at Portio Research, authors of Mobile Messaging Futures 2010-2014, said, “Worldwide, despite tough economic conditions, SMS traffic grew again in 2009 by an impressive 16%. In Indonesia that growth stood at over 38%, more than double the worldwide average, and as of year-end 2009, Indonesia now stands as the fifth largest SMS market in the world measured by traffic volume. Throughout 2009, on average, every one of the 155 million mobile subscribers in Indonesia sent an average of 113 SMS per month, making Indonesia the 15th most SMS-dense market in the world. On any normal day, the average Indonesian sends roughly four messages per person.”