13 November 2008 - Beating industry standards on click through rates by a staggering 10 times Spectrum Interactive provides its clients with greater media sales reach than other major players. The prominent position of Spectrum’s media screens in some 27 UK airports allows campaigns to be seen by 98% of passengers – a impressive 210 million people every year.

“In the current climate media buyers have to use their spend creatively. They need to minimise wastage and achieve results. Spectrum Interactive has a well defined location based estate of UK airports, hotels and other travel related locations, making our offering targeted and precise.  Our client list includes major brands like BAA (in fact almost every UK airport), Premier Inn, Travelodge, Accor and many other hotel names.” commented Daniel Gray, Head of Marketing, Spectrum Interactive.   
 
Jamie True, of Selective Media added, "We are the exclusive online media sales partner for Spectrum, and our location based online campaigns have achieved Click-Thru-Rates a massive x10 above industry CTR. The targeted basis of the Spectrum locations enables media buyers to achieve results beyond normal online media routes. Add the airport desk media screens and we can offer hugely successful and integrated campaigns online and offline."