London, UK – May 25th 2012 – Consumer engagement specialists, Telecom Express, today announced their recent investment in Fantasy League, the originators of the fantasy sports concept and Professional fantasy football (www.fantasyleague.com). The combined expertise of both parties will enable increased product development and broader market penetration in order to take the company to the next level.

Fantasy League was formed in 1991, the first company to introduce the fantasy sports concept outside of the US. Initially they offered a fantasy football newspaper game, radio show and television programme, where players picked their fantasy team of real life footballers and scored points based on their performances. Fantasy League then introduced online games in 1996 and mobile games in 2000, as well as introducing games on additional sports, music, film, property and finance.

As well as offering own-branded consumer facing games at www.fantasyleague.com, Fantasy League provide bespoke white labelled solutions to leading brands such as The Sun’s ‘Dream Team’, ESPNScrum, William Hill, The Football League, Bauer Media, McDonalds and Barclays. Brands benefit from connecting with their consumers via multiple channels, data collection, generating additional advertising or sponsorship revenue and generating consumer engagement and brand loyalty.

Telecom Express have been offering consumer engagement solutions to brands and media outlets since 1989 and therefore bring a wealth of knowledge and experience to the Fantasy League team. Telecom Express will use its mobile and digital expertise to implement development into new channels such as mobile, tablets and social media. They will also focus on expanding the domestic and international markets, in order to grow the business further.

Rob Ellis, Managing Director of Telecom Express commented: “We’re delighted to announce Telecom Express’s investment in Fantasy League, which has enabled us to further expand the suite of services we offer our clients. Their fantasy gaming technology is second to none and combining the expertise of both companies will ensure Fantasy League retains its position as market leader.”

Andrew Wainstein, Founder and CEO of Fantasy League added: “The partnership comes at a time of huge opportunity thanks to the continued growth of, and synergy with, the range of new media platforms available. We knew Telecom Express would bring even more to the table to help us achieve our goals and growth plans for the future.”