30th April 2009, Hemel Hempstead, UK - Telephonetics VIP, the speech automated specialist, today announces the signing of a multi-year contract with Empire Cinemas Ltd for the supply of its MovieLINE® automatic speech recognition (ASR) ticket booking and information technology solution to all of its 17 UK cinema sites.

After a 3 year long relationship with Eckoh, Empire Cinemas has decided to switch their supplier to major competitor Telephonetics VIP.  Empire will also utilise Telephonetics VIP's state-of-the-art Agent Interface software, seamlessly linking MovieLINE ASR booking service with the new call-centre operation also provided by Telephonetics VIP.

Julian Timm, IT Director at Empire Cinemas states, "Empire prides itself on innovation and customer service.  We undertook a careful and detailed evaluation of various alternatives that could meet our demanding requirements both in terms of functionality, service and future expansion.  Telephonetics VIP outshone rivals with their sophisticated solution which, although not the lowest cost option, met the stringent needs of our business and our customers.”

The Telephonetics VIP MovieLINE product is a proven market leading solution that has developed over time to meet market requirements, especially those concerning customer accessibility.   MovieLINE has powerful administration and operational back-office tools that ensure timely and valuable data is easily presented to cinema management. 

Ben Kennedy, Director of Operations at Telephonetics VIP commented: "We are delighted that Empire has chosen MovieLINE.  This is a testament both to MovieLINE’s advanced functionality and the high level of customer service we provide.  Our continued development of services for cinema operators, including our contact centre services, places us in an excellent position to build on our existing relationships and industry expertise."

This win confirms Telephonetics VIP as market leaders in the multiplex cinema industry, with its MovieLINE solution running at five of the six major UK cinema chains.