Partners with New Media for new ultra-local content

LONDON, 7 June, 2012 – Telmap, pioneers in mobile location-based services, announced today a partnership with New Media, for the integration of its Eat Out brand, the most definitive, credible restaurant guide of South Africa into the Telmap Mobile Location Companion.

Eat Out is accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter, Twitter, Facebook, Pinterest, an annual glossy magazine and the much-anticipated Eat Out Restaurant Awards held in November of each year. The website lists over 3,500 restaurants in cities and towns in all nine provinces.

Users of the Telmap powered Cell C Xplorer are now able to enjoy Eat Out content on Blackberry devices for free with Android device availability already in the pipeline. Users can access Eat Out information either through a dedicated widget on the home screen of the Cell C Xplorer, on the unique widgets carousel or in the search results, when there are relevant search results coming from the Eat Out database. Restaurants can be searched for by name or food type such as Italian, Indian, Seafood, etc. Once a restaurant is selected the information provided includes details about the restaurant, including address and professional and/or reader reviews from Eat Out. Users can then initiate a navigation session (drive/walk) to the destination.

“We are working hard on delivering ultra-local content to users in our key markets, as we view local content as a key factor in fulfilling our vision of serving all users’ needs while on-the-go. We will continue our efforts to integrate additional local content in South Africa, striving to optimize the user experience, making it broad, comprehensive and extremely useful,” said Motti Kushnir, Telmap CMO.

The Eat Out brand launched in 1998 and is the gold standard of the South African culinary industry. With a heritage in celebrating excellence, Eat Out carries the highest credibility amongst chefs, restaurateurs and the South African food loving public. Eat Out users are keen foodies who are social and enjoy eating out with friends, family or business associates.

“We’re excited to partner Eat Out with Telmap, thus increasing the platforms on which Eat Out is available. Now quality restaurant content is more accessible than ever before on mobile devices,” said Anelde Greeff, Content Director: Eat Out.