MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced new, expanded categories for The SMARTIES™, the only global awards program recognising innovation, creativity and leadership in mobile marketing. The organisation is now accepting submissions for the awards, which will be presented at a global ceremony on Wednesday October 3, 2012, culminating the MMA’s Advertising Week event in New York City.

“As marketers globally are recognising the power of the mobile channel, we are witnessing a revolution in how they are using the medium to meet their objectives across the vast mobile ecosystem,” said Greg Stuart, Global CEO of the Mobile Marketing Association. “By expanding and aligning a new suite of award categories against their strategies, the MMA is now able to set a new global standard for marketers and their agencies to be recognised for their incredible creativity and innovation.”

Now in its 8th year, The SMARTIES™ is the only global mobile marketing awards program recognising and celebrating outstanding achievement within the industry.  2012 Categories fall under the headings of Marketing Strategy, Channel/Media Strategy, Enabling Technologies and the Global Industry Awards, which select the “Mobile Campaign of the Year” and honour each player – Agencies, Operators, Enabling Technologies and Publishers/Media Companies – for their own individual role in building the industry through their innovation and leadership. The MMA calls for entries to be submitted in the following categories:

Marketing Strategy

- Brand Awareness
- Lead Generation / Direct Response / Conversion
- Product / Services Launch
- Promotion
- Relationship Building / CRM
- Social Impact / Not For Profit

Channel/Media Strategy

- Cross Media Integration
- Cross Mobile Integration
- In-App Advertising - Gaming or other
- Messaging
- MMA UMAP 2.0 (Universal Mobile Ad Package)
- Mobile App
- Mobile Website
- Mobile Search
- Tablet Campaign
- Use of Mobile Social Media

Enabling Technologies

- Innovation
- Location Based
- mCommerce
- Video / Rich Media

Industry Awards

- Best in Show (will be selected from the full submission pool)
- Global Academic of the Year - Best Research or Insight
- Global Agency of the Year in Mobile
- Global Enabling Technology Company of the Year in Mobile
- Global Mobile Campaign
- Global Publisher/Media Company of the Year in Mobile
- Global Operator of the Year in Mobile

Visit http://www.mmaglobal.com/the-smarties/categories for more details on award categories.

Global SMARTIES™ will be presented on Wednesday 3rd October, 2012. Regional award winners for APAC, EMEA, LATAM and NA will be recognised at a separate event prior to the 3rd October Awards dinner, details to be announced.

Submissions should be for campaigns that were active in the marketplace between June 2011 and July 2012. The SMARTIES™ jury panel will make the final selection of winners. Visit http://www.mmaglobal.com/the-smarties for more information and to submit entries for The SMARTIES™.