O2 top the winner’s table for comparison website inaugural awards

19th August 2008 – London, UK: Top 10 Broadband the UK’s leading broadband comparison site and guide (www.top10-broadband.co.uk) has today announced the results of its inaugural annual broadband awards. Winners included O2 as the fastest broadband provider, BT as the winner in the wireless broadband category and ‘3' won the award for best mobile broadband provider.

The awards closely analysed data captured in over 310,000 broadband speed tests submitted by UK internet users to the Top 10 Broadband site and recognises broadband providers that have achieved excellence in their field. ISPs had their services rigorously tested against a wide range of criteria that included fastest broadband, customer satisfaction and best broadband bundle.

O2 wins the Fastest Broadband and Customer Satisfaction awards, with an average download speed of 6.128Mb and a customer rating of 3.84 out of 5. This is great news for UK consumers that regularly use the internet to watch videos and listen to music, as it provides a faster download speed which allows quicker streaming and smoother broadcasts.

Flexibility is a key feature for UK broadband customers as more and more people use their laptops and their mobile phones to access the internet while they are on the move. 3’s victory in the Mobile Broadband category can be attributed to its range of packages with an expansive download allowance, laptop deals and hardware options. With mobile broadband sales increasing by 50% month-on-month this is the fastest-moving and most progressive sector of the broadband market.

The Wireless Broadband award went to BT because of the fact that its HomeHub 2.0 device can increase the range of a wireless connection and the service provider facilitates digital TV with BT Vision.

“The winners of the Top 10 Broadband awards have distinguished themselves in the UK broadband market by offering first-class packages tailored to niche areas of the market,” says Jessica McArdle, Web Editor at www.top10-broadband.co.uk.

Customer reviews and specific package offerings including price, download allowance, contract length and speed of over 120 broadband packages were also judged by the Top 10 Broadband team.

“The Top 10 Broadband awards amount to a comprehensive guide to the best broadband packages on the market allowing the public to make informed buying decisions,” said McArdle.

The Top 10 Broadband Awards and winners:

Award          Winner
Fastest Broadband       O2
Customer Satisfaction    O2
Mobile Broadband        3
Wireless Broadband    BT
Broadband Bundle       Virgin Media
Value Broadband        TalkTalk
Short-Contract Broadband    AOL Broadband
Small ISP          PlusNet
Gaming Broadband       Be
Student Broadband       Vodafone