TouchStar Call Centre Software has today announced a strategic technology partnership with leading outsourced service provider VOICE Marketing.  The partnership will involve a full integration of software development between the two companies.  VOICE Marketing will have a fully consultative role and will be involved with the roadmapping and design of features on TouchStar products.

The partnership will further energise the call centre technology industry and is expected to provide additional growth potential.  Both companies have bucked the economic trend in recent times with TouchStar CCS recently expanding its customer support operation and VOICE Marketing increasing in size to 150 staff over the past year.

According to TouchStar CCS Managing Director, David Fricker, the partnership will provide benefits for both organisations and subsequently the outsourced sector as a whole.  He added, “VOICE Marketing have been a customer for a long time and in that period we have witnessed their rapid sustained growth to the major player within their sector that they have now become.  That growth has not been by accident and the innovative systems they have put in place have differentiated them from their competitors.  VOICE Marketing’s experience in their sector is valuable to us and it will dictate features that will be implemented into the software so an even more tailored solution will be the outcome of the partnership.”

VOICE Marketing’s Managing Director James Hinchliffe commented: “We are delighted to become the software development partner of TouchStar CCS.  Their products and value added services have helped us expand our business in a relatively short space of time and the integrated development agreement provides us with the spur to increase in size to over 200 agents.  We feel the partnership is a method of ensuring we are at the cutting edge of call centre technology and this can only be of real benefit to our clients.”