• Six members of the banking industry to exhibit on shared community stand
London and Frankfurt, 17th June, 2008 – Transduco (
www.transduco.com), the specialist provider of cross-border business development services for companies operating across the English, French and German speaking financial services technology sectors announced that the first Transduco Pavilion at Sibos has sold out three months in advance of the event. Early bookings were received from AnaSys and Datamation and they have now been joined by GoldenSource, SLIB, Volante Technologies and Swissrisk Financial Systems.
Sibos is the world’s premier financial services exhibition. This year Vienna will play host to financial institutions, vendors, technology and solutions providers along with SWIFT and its business partners. With unparalleled uncertainty caused by the global credit crunch and changing industry regulations, there has never been a more important time for the financial community to come together at Sibos.
Stefan Mies, Founder and Managing Director of Transduco comments, “We understand that for many companies Sibos is on the one hand an essential event to attend but on the other hand carries high overheads. The Transduco Pavilion helps to solve this dilemma by enabling our clients to efficiently raise profile, generate leads and find new business partners while minimizing the overhead. Demand for the first Transduco Pavilion at Sibos 2008 has exceeded expectations and we are delighted that the Pavilion is already full. We can now concentrate in the coming months on helping our exhibitors prepare for a highly successful Sibos.”
Mr Vijay Oddiraju, CEO, Volante Technologies, a leading provider of SWIFT message management solutions, said, “Attending events outside of North America poses a number of logistical challenges including how to control our time, cost and resource overheads. The Transduco Pavilion offers us a highly professional presence at an important trade show with the minimum of effort. I am impressed with the commitment of the Transduco team to ensure that Volante obtains maximum value from our investment in Sibos.”
The Transduco Pavilion concept is particularly attractive to smaller organizations who gain a presence at the world’s most important banking event at an acceptable cost and resource level.
Véronique Boizard, Marketing Manager SLIB, commented, “We were impressed with the innovative cost sharing model behind the Transduco Pavilion and the fact that it has been proven to work successfully for other companies like ourselves, who are looking to gain more exposure and visibility on overseas markets. We will be able to focus our resources on achieving our business objectives at Sibos safe in the knowledge that all of the organization and logistics have been taken care of by the Transduco team: our passport to Sibos.”
The Transduco Pavilion is a shared community stand that provides an innovative and affordable bridge to new markets. Suppliers have full local language support from Transduco. The Transduco Pavilion frees up time and resource that can be better spent on value added sales and marketing activities. Exhibitors get a high quality platform on a shared stand at a fraction of the cost and resource overheads associated with going it alone.
Mies concludes, “This year´s Transduco Pavilion in Vienna has attracted a diverse range of businesses from North America, Switzerland, France and the UK. This demonstrates the business model behind the Pavilion makes sense to any company, in any country that is looking for a cost effective bridge to overseas territories such as the German speaking market. We anticipate strong demand again for the Transduco Pavilion at the European Banking and Insurance Fair in Frankfurt, November 2008 and the OOP event in January 2009.”
