Tremor Media signs strategic European deal with a leading media publishing company

Axel Springer Media Impact will utilise TremorMedia’s online video technology and expertise to deliver cross-media European campaigns

London, January 27, 2009. Tremor Media, the global online video advertising network, has signed a significant partnership contract with Germany based media publishing company, Axel Springer Media Impact. The agreement will see Axel Springer implement products by Tremor Media, including their Acudeo technology, for upcoming online video campaigns.

Tremor Media and Axel Springer’s first project will be a cross media campaign for the new Mini convertible in the spring of 2009.   

The Acudeo Video Monetisation Platform enables in-stream video advertising opportunities on top-tier publisher sites, providing publishers with a full suite of products and services to monetise streaming video and maximise ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilise online video advertising as a powerful interactive medium that can target highly specific audiences and demographics.  This can be displayed in the highest possible resolution, even up to HD quality. 

 “Online video will be an important trend throughout the coming years. It combines the advantages of highly effective advertising with opportunities for interaction and targeting, which characterise the strength of the Internet,” says Robert Bosch, Managing Director Crossmedia & Sales at Axel Springer Media Impact.

Christian Baudis, executive managing director Europe, “Tremor Media offers the broadest product portfolio available for online video – from pre-roll ads to all forms of in-banner video ads. Axel Springer a major player in the online video market and this deal represent s a significant partnership for Tremor Media. For us, co-marketing with a media publishing company that has such a variety of content and target groups is an outstanding start to the New Year,” exclaims

Tremor Media, Inc., New York, is a leading company in the USA for the marketing of online video. With more than 1,400 publishers and more than one billion video views, the Tremor Media network reaches more than 60 percent of the American population. With new locations in Munich and London under the name Tremor Media Europe GmbH, its European expansion began in 2008. Christian Baudis is its Head of European Business.